Best Association Website
American Chamber of Commerce to the EU (AmCham EU)
AmCham EU speaks for US business committed to and invested in Europe. It comprises about 150 member companies, including the world’s largest and most prestigious corporations across all industry sectors. With a secretariat of 29 professionals, AmCham EU operates 15 sectoral committees, 4 task forces covering horizontal issues, and an Executive Council comprised of European CEOs.
AmCham EU’s extensive network is a vital aspect for the effectiveness of its advocacy work. Outreach activities and events are designed to bring together key stakeholders and decisions-makers and influence the debate on specific EU policy areas.
The current AmCham EU website was created in 2015, with the aim of targeting our external stakeholders and AmCham EU member companies. The website contains a main landing page with a rotating banner which can be customized, a news section that displays by upload date, and an array of pages about policy issues, events, publications, the governance and structure of AmCham EU. It also has ‘free form’ pages where we can create a unique customized page on a certain topic or issue. Overall in 2018 AmCham EU had 47% more users visiting the website compared to the number of users visiting the website in 2017.
European Association for the Promotion of Cogeneration (COGEN Europe)
As COGEN Europe, we decided to set up a fresh, new website last year to illustrate the dedication of our sector to building a sustainable energy future. Our goal is to show the potential of the cogeneration technology for the energy transition. We designed a crisp, well-structured and user-friendly website. We want to communicate in a clear way and bring messages which are understandable for a wider audience.
International Federation for Equestrian Sports (FEI)
Established in 1921 and a mainstay of the Olympic Games for over 100 years, the FEI has had to continually reinvent itself and adapt to the challenges of a modern, digitally-savvy society. In 2017, the FEI overhauled its entire commercial strategy, putting digital channels at the heart of its new approach.
Framed around the sport’s USP that it governs seven different disciplines, the challenge was to build a strategy that not only met the requirements of each, but united them through a fresh and modern visual identity and integrated user experience that would broaden the sport’s reach.
Central to this strategy was a recalibration of the FEI’s official website at www.fei.org to set it apart from other sports federation websites and deliver the most comprehensive and engaging content of any major rights holder in the industry.
With a fresh and modern visual look, the website has become a holistic content hub, generating record page views in 2018 and achieving its best ever average user time on site. With further design and functionality developments in the pipeline for 2019, users will enjoy a more intuitive and immersive experience helping the site to entertain and inform a new generation of equestrian fans.
Global Business Travel Association (GBTA)
Our website now allows users a productive and pleasant experience by providing access to GBTA content from any device anywhere. It has easy-to-follow navigation that enables the user to access desired information in just one click. It provides quick access to benchmarking and other tools, research on the latest industry trends and RFPs. Moreover, it offers more visible ways for travel suppliers to showcase their brands in front of travel buyers and decision makers. Everything on the site can be easily accessed by any mobile device.
We created and developed this all-new digital platform in concert with our members, volunteers and association leaders. Obtaining their input and buy-in was critical to the project’s effectiveness and contributed to the widespread satisfaction with the new site. And GBTA remains committed to continually improving the site in response to user feedback.
With its new features, gbta.org is a much stronger support system for the travel industry. In today’s ever-changing industry, the new gbta.org is the go-to source for information, trends and news.
Law Society of Scotland
The Law Society of Scotland launched its new, restructured, fully-responsive website in November 2017 following eighteen months of research and planning. Over a quarter of the staff team were involved in the project which succeeded in reducing the number of website pages from 3,610 to 1,748, beating a 50% target.
In the first six months post launch, lawscot.org.uk saw year-on-year increases in unique pageviews (+18.57%), returning visitors (+16.4%), number of sessions per user (+12.24%) and referrals (+14.3%) and average page load speed reduced by 9.7%.
In the website’s first full year, lawscot.org.uk saw a 24% year-on-year increase in unique pageviews and average page load speed reduced by 7%.
Creative use of the upgraded content management system has allowed for innovative digital publications including guides for cybersecurity, cloud computing, GDPR a virtual Diploma fair and a dedicated wellbeing portal for legal professionals, Lawscot Wellbeing.
The new website structure was based on comprehensive member research that identified the ‘top tasks’ Law Society members and others relied on the website to complete. The results shaped the structure of the website, placing the most relevant and useful content at the top of the tree and grouping content according to user’s needs and priorities.
Petrochemicals Europe (an industry sector of Cefic)
Petrochemicals Europe website: combining the best of both worlds
Petrochemicals Europe, an industry sector of Cefic, decided last year to revamp its website in order to modernise its design, streamline its content and make it more responsive. Since its launch in April 2018, it has proved very successful in reaching out to our key target audiences (industry members, value-chain partners, EU regulators, journalists, academics). It focuses on three objectives:
– raising awareness of the benefits of petrochemicals in everyday life (petrochemicals in action),
– highlighting the crucial role that they play in Europe’s current and future economy and as enabler of sustainable technologies (we build the future, infographics),
– providing useful and relevant information to our stakeholders such as industry members, journalists, academics etc. (flowchart, facts and figures, events)
Since April, the number of visitors has increased by 30%. Sharing the website’s enhanced content on Twitter has also enabled us to rise by 20 the views’ number on our tweets reaching regularly over 500,000 impressions per month. The website combines the best of both worlds: easy to understand information on a complex industry for the broader public and specific information for industry members in a clear and visually appealing way!