Best Association Partnership or Collaboration
European Banking Federation (EBF) – European Money Quiz
The cornerstone of European Money Week 2018 was the European Money Quiz, a European-wide competition to help 13-15 year-olds improve their finance knowledge. The process was simple. Classrooms from all around Europe were invited to sign up to compete at national level first by playing head-to-head against other students from the same country on an online quiz platform. The winning classrooms would then send two students to Brussels for a live European Money Quiz Final to crown the 2018 champion.
The quiz was only successful because of the close cooperation between all parties involved, in particular the national banking associations that took part, with Kahoot!, Cambre Associates and the coordinating team at the European Banking Federation.
Influenza Hub – IFPMA, Mylan, Sanofi Pasteur, Seqirus, WMA, ZN Consulting
Every winter, about 60,000 people over age 65 are expected to die of influenza or its complications. A study of the online influenza vaccine landscape and the online behaviours of the elderly have led ZN to select French and English aged 65 and up, as well as Germans aged 60 and up as target audiences. Precise targeting achieved strong engagement: between 08 October and 04 November, over 168,000 people where reached by the French-language Facebook page “La Grippe? Non merci”. 71% of its audience is 65 or older. During the same period, more than 111,000 people were reached by the German Facebook page “Grippe-frei leben”. The awareness of influenza vaccination and flu treatment is raised through short videos and shareable cartoon postcards that use humour and facts to entertain as well as inform people. In 2018, Influenza Hub expanded to include more stakeholders and increase its impact. As a result, ZN has set up a Twitter account (twitter.com/InfluenzaHub) in order to facilitate strategic dialogue and strengthen the network of partners, doctors and key opinion leaders.
Invest Europe – Invest Week
Invest Week is a collaboration of 35 organisations focused on stimulating investment and innovation in Europe. Associations, companies, EU institutions and think tanks partner to hold a series of co-ordinated events exploring the interaction between policy, investment and entrepreneurship.
A key benefit of Invest Week for policymakers is that successful entrepreneurs, corporate executives and investors from inside and outside Europe come to meet them and debate the impact of current and future policy on growing businesses and investing in the EU.
Until Invest Week was established in 2016, there was no space in the EU calendar for a strong focus on the investment sector and its contribution to economic growth. By 2017, Invest Week had grown from a standing start to include 20 events with 1,500 participants held in four European cities.
The format of a week of events creates a momentum in debates, provides an opportunity for organisations to come together on issues of shared interest and provides a platform for communications. In addition to the events held, Invest Week propagates the ideas and opinions discussed during debates via its website and social media.
Invest Week was conceived and co-ordinated by Invest Europe, the private capital association.
Royal College of Midwives (RCM) – Redactive
The multi-award-winning RCM Annual Conference took place on 4-5 October 2018 at Manchester Central. Free-to-attend for the second year, the Conference attracted over 3,000 midwifery professionals to a content-rich two-day programme including dedicated strands for student midwives and maternity support workers.
The conference featured the usual high-quality conference programme designed to capture the imagination of midwives and the press. The conference included sessions on a wide range of topics including, perinatal mental health, challenging inequality and stillbirth.
The event also featured the ever-popular conference party with music from Under the Covers, a photo booth and, of course, a Conga!
The Scummy Mummies, a comedy duo made up of Ellie Gibson and Helen Thorn, also attended the conference. The pair changed lyrics to songs by the Spice Girls and Bonnie Tyler’s ‘I Need a Hero’ so they related to midwifery and presented a segment on the worst gifts that midwives receive from patients -out of date chocolates and a burnt candle were just some of those offered by the audience.
The event exceeded all expectations. Thanks to a high-quality programme and a hugely effective multi-channel marketing campaign, 3,223 people attended the conference, an 8% increase on the previous year.
The Formaldehyde Value Chain Alliance – ECEG, ETUC, Industriall
Together, Formacare, the European Chemicals Employers Group, the European Trade Union Institute and Industriall initiated the formaldehyde value chain alliance. This collaboration between the formaldehyde industry and the social partners representing workers exposed to the substance is devoted to promote a harmonized regulation that is protective for the European workers and enables industry to strive in Europe.
Since 2016, the members of the alliance have initiated a series of measures to support and implement a voluntary occupational exposure limit (OEL), ahead of the regulation in some countries. They have been supporting the Commission proposal on the third amendment to the carcinogens and mutagen directive (CMD3), aligning on the issue much ahead of the discussions at institutional level.
Within the alliance, trust and transparency are coveted values and the members aim at sharing this collaboration as an example of stakeholders dialogue at EU level.