Best Association Website
Accountancy Europe – www.accountancyeurope.eu
On 7 December 2016 we became Accountancy Europe, changing our name from the Federation of European Accountants/Fédération des experts-comptables européens (FEE). To share our 30 years of experience on the EU scene, we developed a more streamlined, user-friendly, visual and interconnected website.
On top of making us more human, the rebranding was our opportunity to create a website that: represents our Members on European level and shows them our ‘value for money’; reaches out to a more diverse range of external stakeholders; makes us visible on the right topics; presents us as transparent, broad, outward-looking; makes it easy to understand who we are and what we do; reflects our diverse European nature; positions us as a reliable source of information for decision makers.
10 months after launching our new website, we are overwhelmed by the positive feedback we have received. Much of this happens in conversations, our inboxes and random occasions. Although this is not always easy to measure, we have seen the following developments from when we launched our new brand and website on 7 December 2017 until 30 September 2017.
- 52,000 visits from more diverse visitors than we did for fee.be
- More people downloaded our publications and signed up for our events. We went from around 500 participants per year previously, to already 760 in the first 9 months of 2017
- Members accessed our website more frequently and shared our work
- The number of newsletter subscribers increased by 160%
- The number of followers has increased on Twitter (36%), LinkedIn (34%), and Facebook (123%)
- Increased employee engagement – our team is not only more recognised on website, because we engaged them throughout the development, they are more active in keeping it up to date
- Media requests and coverage has increased, we already received over 70 requests for the first 9 months of 2017, compared to 40 in all of 2016 and less than 10 annually in previous years
- For the first time we received a request for television, and we receive inquiries for podcasts and more speaking engagements at events all over the world. People now also approach us for speaking slots at our events.
European Corrugated Packaging Association (FEFCO) – www.fefco.org/circular-by-nature
The European Federation of Corrugated Board Manufacturers (FEFCO) represents the interests of Europe’s Corrugated Board industry, lobbying European Institutions, amongst other things.
The European Commission wants to turn the EU into a resource-efficient, green and competitive low-carbon ‘Circular Economy’. When it began drafting relevant new legislation that included measures to increase the reuse and recycling of products manufactured in the EU, FEFCO needed to ensure the interests of its members were represented.
While FEFCO carried out digital mapping research to identify key influencers active around the Circular Economy, it engaged digital communications agency ZN to explore ways of engaging with and getting support from Brussels EU policymakers and influencers.
With support from ZN, FEFCO developed its ‘Circular by Nature’ hub (http://www.fefco.org/circular-by-nature) – a website and supporting social media initiative – to position corrugated as ‘Champion of the Circular Economy’ while addressing broader questions on the sustainability credentials of corrugated packaging.
To gain their support, FEFCO informed influencers the website’s topic and campaign via social media. It took a smart approach to posting materials to create significant visibility without stalking the EU community.
The website has received 4.7K page views since its launch on 21st March 2017.
European Internet Forum – www.eifonline.org
The European Internet Forum (EIF) is an independent, non-partisan, not-for-profit association created by Members of the European Parliament to exchange views and information with all stakeholders on digital policy, through a continuous programme of debates and projects. In this current year our website EIFonline.org has been revamped (for the third time since the establishment of the association in the year 2000) to better serve its audience in a tailor-made manner and to continue to be an efficient event & communication management tool for the association’s daily work.
Our website has: become an easy-to-access networking and participative platform for its members; increased information sharing between members; encouraged a wider membership;
Enhanced transparency of working practices with members; Improved efficiency of operations for EIF with an easy-to-use and flexible CMS integrated to the CRM.
What makes our association website unique is the variety and diversity of members that use EIFonline.org as a tool to interact with each other and make valuable contributions to the activities we all enjoy by continuous active engagement throughout the year. You could say that once the events and activities are ready, they go directly from the website to the meeting room. Once the activities are over, users have a second opportunity to virtually attend our events by accessing interviews, filmed presentations and summary reports related to the event they missed. Everything happens first at EIFonline.org
Petroleum Exploration Society of Great Britian – www.pesgb.org.uk
The PESGB is a community of geoscientists who work in the Petroleum industries. It’s one of the smaller societies and we are proud to be small enough to be nimble, in response to the requirements of the membership. This was the starting point for the new website and database.
Recruitment & Employment Confederation – www.rec.uk.com
The Recruitment & Employment Confederation (REC) is the professional body for the recruitment industry. The REC represents 3,349 corporate members who have branches across all regions of the UK. In addition, the REC represents 5,759 individual members within the Institute of Recruitment Professionals (IRP). All members must abide by a code of professional practice. Above all, the REC is committed to raising standards and highlighting excellence throughout the recruitment industry. The REC has two separate memberships; The REC website which represents recruitment businesses (REC Membership) jobseekers, employers, policymakers and the IRP site individuals working in recruitment (The Institute of Recruitment Professionals – IRP) international.
The aim of the REC website is be a daily resource for all audiences and stakeholders in the recruitment and employment industry. It provides access to recruitment industry research, legal resources, business services, events, training and best practice information. It uses a responsive design platform allowing members to access information through desktop, mobile and tablet functions.
Union for International Cancer Control (UICC) – www.uicc.org
In June 2017, UICC launched a brand-new website to support its purpose of uniting the cancer community to reduce the global cancer burden, promote greater equity, and to integrate cancer into the world health and development agenda. UICC.org was re-built from the ground up into a modern, dynamic, flexible, accessible, and user-friendly platform built by and for the cancer community.
Our aim was to enhance the user experience through better navigation by setting in place powerful search tools, better categorisation and tagging of content. In short, it has become a ‘living, breathing website’ packed with top-quality content that is easy for the cancer community to find, discover and use. We also introduced many new innovative features, such as Social live, a social media hub for the global cancer community, an alerts system, providing regularly returning visitors a place to quickly identify new content, a news aggregation feed, featuring the latest news and many other new improvements.
But don’t take our word for it, visit uicc.org now, and explore for yourself its rich content, simple navigation and enjoy the way it brings to life our culture, purpose and sense of ambition.