Best Association Magazine or Publication
CompTIA – CompTIAWorld
CompTIAWorld magazine highlights how CompTIA member companies and tech leaders advance the global IT industry under CompTIA – the big tent trade association. CompTIAWorld magazine keeps its readership up to date on association members’ compelling initiatives and work they’re doing on the vanguard of IT via trend pieces and profiles. Every issue features a Q&A with one of the association’s most insightful executives, highlights our robust suite of IT certifications and briefly captures the latest in CompTIA news. Our inaugural issue of the magazine was themed around ‘Members on the Leading Edge’, a thread that carried throughout the issue – particularly in our profile of our Member of the Year Tracy Pound. The second issue’s theme was ‘Building the 21st Century Workforce’, highlighting the launch of CompTIA AITP – a new association for IT professionals. Both issues boasted compelling features on topics such as the Internet of Things, smart cities, combatting malware and much more.
European Aluminium – Storytime, Beyond Brussels!
This year, we decided to launch a new newsletter concept which is on top of our “Weekly Recap” newsletter distributed to all our members. We wanted to avoid the “classic newsletter” which can be “boring” to read and lead to relatively low readership rates, so we came up with a unique external communication tool entitled “Storytime, Beyond Brussels”! Its goal is to inform our more than +700 individual members and targeted external audiences about the “people” in the industry and beyond the Brussels bubble.
By using a structure including a central video as the “brain opener” to information linked to the central topic and four images tiles which are clickable and refer to extra links, we aim at sharing a face, data, developments of the policy and positioning of the industry in a tile based system.
Storytime is another piece of the puzzle in our integrated, dynamic and digitalised communications strategy. It builds on our reputation as a smart, eco-friendly and constructive industry with human faces that are ready to speak up, helping to position our industry with the right stakeholders of the value chain!
Federation of European & International Associations based in Belgium (FAIB) – FAIB News
The FAIB, created in 1949 – in consultation with an external editor, has modernized its quarterly newsletter to bring it up to today’s standards. The challenge was to continue bringing accurate and topical information, mainly of legal nature, without interfering too much with the writers’ style and legal wording. Indeed, FAIB relies upon the expertise of its Associate members, specialists in legal-fiscal-human resources and many other matters. They contribute freely to our newsletter and were kind enough to adapt their input to our new guidelines. The result is widely appreciated by members and contacts and has lead us to recently also adapt the Digest (summary of the full newsletter) and we are keen to receive feedback from our readers.
Having to report on “serious” and relatively prosaic matters in an attractive way needs constant questioning and adaptation, but we can rely upon the support of a young, dynamic student in communications who has grasped the gist of it and is an immense help!
In the process, we have also worked on improving the presentation flyer that is easy to distribute and read.
Golf Club Managers’ Association – The Golf Club Manager
The GCMA has published a journal since 1937, and for the last 20 years the association’s magazine was provided by a third party publisher, with limited contributions from the GCMA and very little member involvement.
In April 2017 we launched the new magazine as part of a new media partnership with a golf industry publishing house. As well as gaining complete commercial control, we also had comprehensive editorial responsibility.
It was always our intention to make it a true members magazine. It would have GCMA members at its heart, and any manager opening an issue would be able to read about a number of their friends, peers and colleagues.
Since launching the new magazine in April 2017, member feedback has been superb – with satisfaction rising from 66% to 88% with the new title.
The main impacts on the association have been increased member satisfaction with our official journal, increased member engagement and increased awareness of the association outside of our membership.
The new journal has not only been well received, but is providing a key income stream for the organisation, to help develop other benefits and services.
MedTech Europe – MedTech Week Magazine (vol. 3)
Our aim as MedtechEurope is to increase the knowledge of policymakers and stakeholders all over Europe about the contribution that medical technologies can have in saving and improving people’s lives and supporting healthcare systems to remain on a sustainable path. For that reason and as part of a larger ‘value initiative’ we created MedTech Week and the MedTech Week Magazine.
The MedTech Week Magazine is a unique initiative in the medical technology industry, as it gathers together the voices of all relevant healthcare stakeholders: patients, health professionals, academics and policymakers. 21 member national associations and 25 member companies joined efforts this year, together with 14 external partners and 15 patients and healthcare professionals.
This multi-dimensional approach is eye-catching and engages tens of stakeholders, as it allows people to actively engage in the debates. Our stakeholders gave overwhelmingly positive comments that we were innovative, unique, highly educational and enjoyable simultaneously! We are very proud of this feedback and therefore decided to apply for this award!
The Association for Financial Markets in Europe – Bridging to Brexit: Insights from European SMEs, Corporates and Investors
While much literature has been produced by trade bodies and other organisations around Brexit, AFME’s Bridging to Brexit report is a unique study, providing the end-user view of the impact of Brexit for the first time. It contains new figures which illustrate the real cost of a hard Brexit – quantifying how much banks may need to move to the EU27 from the UK and how this may impact their clients and potentially lead to fragmentation of the economy. Published one year on from the UK Referendum on Brexit, the main purpose of the report is to provide clarity for policymakers on the impact of Brexit for the real economy with a view to supporting their decision-making during the Brexit negotiations.
UK Law Societies’ Joint Brussels Office – Brussels Agenda
The UK law societies’ joint Brussels Office has for 25 years been the voice of the UK legal profession in Europe, participating in the legislative and policy-making process and lobbying on behalf of UK lawyers and their clients. As a publication, the Brussels Agenda sums up perfectly the multi-faceted role of the UK law societies’ joint Brussels Office. Through a mixture of substantive legal content, news and updates from each of the UK law societies, and viewpoints from an impressive array of high-profile individuals from a variety of backgrounds working in or with the EU, the Brussels Agenda is able to appeal to a wide audience. It is currently circulated to 6,000 people both within and outside the EU. The advent of Brexit has unsurprisingly had a huge impact on the work of the Office and the newsletter is now a reliable source of information and commentary – from both sides of the channel – on the latest developments. As an informative, interesting and demonstrably well-read and received publication that addresses the subjects that really matter, the Law Society of Scotland is delighted to nominate the UK law societies’ Brussels Agenda in the Best Association Newsletter category.
Union Internationale des Transports Publics (UITP) – PTI Magazine
The magazine has been published for several years, with some changes over the years, but without any major overhaul, as was the case in 2017. The magazine targets a readership composed of operators, public authorities, companies and other public transport enthusiasts. The objective of the approach was to expand this readership and update the experience for the reader. Composed of in-depth articles on topics related to public transport, the magazine presents interviews, but also quality content mainly for the actors of the sector.